Content marketing is a relatively new practice and still one of the cheapest and most effective ways to get targeted visitors hitting your website on a regular basis, and according to HubSpot, marketers would prioritize blogging after it’s our “thirteen times” more likely to see a positive route. The people able to crack this route always have a content marketing strategy. Let’s have a look at how this can be achieved.
The dictionary has a very simple content marketing meaning :
Define your goals
Now that you have read the content marketing definition, What is your niche? What type of content are you looking to create? What do you want to do with your content? If you don’t understand the type of content that you want to create, you’re not going to do a good job. Everyone thinks it’s just about your audience, but you’re the one creating and writing it.
If you don’t write content that you’re passionate about, that you love; it won’t come across as great content and it won’t do well. So you got to first figure out, what do you want to write about that you think people want to hear? You hence need to have a content marketing plan.
Research Your Audience.
Content Marketing is a commitment, not a campaign. You need to come up with audience personas. What question’s is your audience asking? What problem’s do they have that you can help solve? How can you provide value to them? is content marketing dead?
And by knowing this, it ensures that none of you writing content that you love, but also that other people want to hear about, which will help you rank higher as well. And you’re probably also trying to figure out “hey, how do I figure out what problems people have?”
Well, type in any keyword within your vertical; your niche, into a keyword research tool online. Try Ubersuggest or SEMrush or any similar tool you may come across. Go onto the keyword ideas reports, click on “questions”, it’ll show you all the questions that people are typing.
These are the issues, problems people are having, and by you looking at this keyword base, it’ll help you figure out “alright, these are the problems people are facing, maybe I will enjoy writing on some of these topics.”
The keyword research tools we spoke about in the earlier point also have a big laundry list of keywords that you could be going after. This will show you what’s popular in your space, what’s not. But you don’t just want to go after popular keywords, you want to go after the keywords that are high in (mumble).
So kind of like the keywords that are in the conversion list, or the keywords that have a high CPC. Keywords that tend to have a high CPC tend to convert better and generate more income for the website owner.
Content Marketing is like a first date. You need to come up with topics that cater to your audience. Check out what your competitors are writing. You can put in their URL into online SEO tools like UberSuggest or BuzzSumo, click on top pages, and that will show you everything that your competitors are writing.
This is also what a content marketing agency would tell you when you approached them. Or if you want to see it based on a keyword, check out the content ideas report; type in a keyword, it’ll show you what’s hot in your space.
I’ve written a different article on content marketing tools or SEO tools you should use. Do read for more insights.
By doing this it’ll give you a rough idea of what’s working and what’s not. And it’ll break it down based on social shares, search traffic, backlinks. And that is important because when you’re looking at the content ideas on these tools you’ll know what has been working for your competitors all this while.
Well, if they’re getting a ton of search traffic but no social shares, that means you’re just too reliant on Google. Ideally, you want pages, posts; that have a lot of search traffic and social shares, because then you can diversify your traffic sources.
This is a diversification lately, and hence we have different content marketing types. It’s estimated that roughly fifty percent of the searches are voice searches, according to ComScore. Use structure data markup, and when you do this on your website it’ll help you get into the rich snippets.
When you get into the rich snippets, it also helps google pull your listings, your result; for voice searches, that way your brand is getting out there and you can keep getting more traffic.
This is important because with devices like Google Home and Alexa becoming more and more popular, you’ll see this trend continually increasing. You want to be prepared for it.
The last thing you want to do issue seventy, eighty percent of the searches being voice search and then you start optimizing for it. You want to do it now before it gets to that point and no content marketing institute will teach you this. Get known to all types of content marketing as much as you can.
Videos/Visual Content Marketing
It’s no secret that visual content video storytelling is taking over the web. From Instagram to Facebook to YouTube, it’s all super popular. And if you don’t want to do videos, you can also try podcasts or you can even try infographics; it’s a way where you can use images to tell the story, and that works really well as well.
It helps you build that deeper connection with your audience. That’s why you should definitely start creating videos today if you already haven’t started.
Leverage Social Media
If you’re not leveraging social media, your brands not getting out there. Either way, whether your reach is dying or not, these sites are super popular. So the way to combat this and so, do well from the social app, is going live all the time.
People like Tai Lopez, he goes live, heaven sells from his live videos, converts extremely well. And through social media you can create engaging content, videos; that still do well. Sure, driving the people off to your website doesn’t get as much engagement, but uploading videos still does well.
The EAT formula
EAT stands for expertise, authority, and trust. Google ended up releasing a medic update awhile back. In which, they don’t want people writing on content that they’re not credible for.
Here’s a couple of content marketing examples. I’m a marketer and if I start writing about health, and when you get fevers and you get sick; should you go to a hospital or not? I’m not an expert on that. I can only provide content marketing services.
No matter how well written and how many backlinks I build, they should have ranked that content because that’s not my expertise and it can damage someone. A content marketing blog is the best example.
The same goes for financial content, I’m not a financial planner, I shouldn’t go out there and telling people how to invest their money and where not to invest their money, and howto, know, maximize their 401k. I should stick to what I know.
So, you want to make sure you’re adding your author bio on every page that you’re writing content on. Linking to your social profiles, guest posting on sites to build up your credibility. Maybe even create a Wikipedia page. All of this will help.
If you don’t know how to build backlinks the easiest way is to find an online backlink checker tool – Moz or Ubersuggest can help. Type in the URL of any one of your competitors, click on the backlinks report; you’ll see all of their pages that have a ton of backlinks, who’s linking to them.
The anchor text, you can use this data to figure out what pages you should replicate, who you should head up to get those links, as well. Find out their emails and send them requests to link back to your content. The more your content starts ranking, the you’ll notice people linking back automatically.
Read This Article on how to build backlinks more swiftly.
There can be more tips and tricks that can be discussed and used if you want to grow your niche. There is no content marketing course that can teach you to do a perfect job. I can go on and on about the content marketing benefits.
How can content marketing help a business? – follow my handles on Facebook, Twitter, and Instagram @jasonmdigital and leave a comment on either of them and I’ll revert.