18+ years leading marketing operations, service delivery and client services for Astellas, Merck, AbbVie, Sanofi and P&G. Outside of Accenture, I design and build the systems I'm curious about — a communications platform and a small suite of AI tools.
At Accenture, I lead cross-functional teams through marketing operations, business transformation and service delivery — the unglamorous discipline that makes global campaigns actually ship on time, on budget, and in compliance.
Astellas — directing a 30+ person cross-functional org across business, operations, analytics and technology.
Merck — redesigned the global marketing operating model and automated manual delivery processes.
AbbVie & Sanofi — primary client lead for 6+ years across omnichannel campaigns and digital delivery.
Most marketing operations leaders can brief an AI vendor. Fewer can build the thing themselves. I do both — which is exactly the kind of hybrid perspective consulting engagements and in-house Gen AI initiatives need right now.
A working suite of AI tools I designed and built end-to-end: research assistant, image generation, conversational AI, video generation, and subject-driven image control — integrating multiple free and token-based model providers with automatic fallback logic for reliability.
Helping teams figure out where Gen AI actually earns its keep in a marketing operation — not hype, a working assessment of where automation, content generation, and AI-assisted workflows genuinely save time.
SEO, content strategy and campaign operations for a small number of clients per quarter.