Social Media is huge. More than you can imagine. Facebook alone owns 2.5 billion users on its platform and its only seen an upward curve all these years. It has approximately 1 billion users on Instagram and 1.5 billion on Whatsapp too. Imagine what Mark Zuckerberg could be upto. Twitter has another 320+ million users. Social media is as good as a new continent. The point is, everyone – literally everyone is on Social Media today. All of them are and you want a bucket or a few buckets of water from this sea and hence is born the concept of Social Media Marketing.
Social Media is here to stay. It has grown in the past decade at the speed of a rocket and will only grow in the future. Even the internet didn’t have as many users in its first decade the way social media currently does. Understanding Social Media Marketing is very important in order to use it the right way and ensure the right traffic to your website.
What is the Social Media Marketing?
Social Media Marketing is a way to tell people that you exist on the internet. Your business is available to talk to them. This gives your consumers and visitors a confidence that they can reach out to you whenever you need them. Initially, there was only the contact form on the website with the email id and phone number listed. Now the users have additional options.
You also get to present to your users the products and services you provide once they subscribe to your page or account on social media. You’ve seen the number of social media accounts in the first paragraph. You want those numbers to know you and add up to your business. People are already speaking to brands and raising their goodwill. If you haven’t begun yet FOMO will kick in soon. Make sure you have your official pages created on Facebook, Twitter, Pintrest and Instagram for sure. This is where the majority of people live. Social Media Marketing Done Right on these platforms will ensure excellent success rate to your business, creating your own brand advocates and even driving leads and sales.
Social Media Marketing comes from the Digital Marketing family that requires creation of content and sharing the same on different social media platforms to grab attention of people. This helps you achieve your marketing and branding target you have set for yourself and your company. The content part involves posting text updates, images with or without messages, videos and any other content that pulls the audience to like you and your page and make them share the content. Paid social media advertising helps here too.
How to Bring Get Traction?
This guide can help you with a quick introduction to social media marketing tips and training to create and improve an online presence for your business. You can begin to create your own social media marketing plan once you learn these tips. Make sure to use the right social media marketing tools to win the game right.
When you create a website, you define your goals clearly. One of the main goals is to get traffic to your website. Similarly, when you reach the stage where you get down to starting your social media marketing campaigns, think about your business’s goals first. If you do not have goals, your website is not going anywhere for a long time and hence if you do not have your business goals set right, your social media marketing campaigns will be in vain too. It will be like a walk without a destination. You will see results and be happy about it but without a plan to optimize or gain out of it.
A few questions you should ask yourself to determine this are :
- What is it that i want my campaigns to achieve?
- Who is my target market?
- Where do i find my tartget market and which platforms?
- What am i trying to tell them through this campaign?
The type of business you run will give you the answers to the above questions on which your social media marketing strategy will be based. There are also different types of social media marketing concepts that will help you along the way.
Your aim would more or less be to get more visitors to your website and hence the below answers :
- More website traffic
- Increase in conversion rate
- Brand Awareness
- Brand Involvement with users
- Improving interaction with consumers
The bigger is the number of audience on facebook, the better will be your brand creation and vice versa. More engagements leading to all of the answers you were looking for.
Social Media Marketing Tips
Content Marketing Plan – As mentioned earlier, a social media marketing plan is very important or you’ll be lost. You need to be sure you provide the information or create content around what the audiences are interested in right now. Write about current affairs and trending topics to keep them engaged. Make sure to use the right keywords so the content is easily searchable. Keep an eye on the other businesses in your industry.
Great Social Content — When it comes to engaging your audience, you need to be regular. Content is important to make sure they stick to you. What will be more important? Sharing the content more than twice a day, everyday. The content shared should be socially acceptable and informative. It should not only be interesting but also ideal and suitable to the readers. The content can be how-to guides, infographics, facts and numbers, etc.
Build The Brand — The best way to build your brand is by telling people about it. Social Media Marketing gives you the opportunity to create an image of what you are across different platforms. Every platform may have different people and mindsets, however you need to be consistent with your image throughout the internet.
Content Promotion —Have a thought in your mind that you want to let people hear? Need a mic with a loud speaker to tell people what to do? Social Media Marketing does exactly that for you. People are always listening here and hence this becomes a great way to promote your content. It helps you become the pied piper and build your followers. Once you have loyal readers on social media platforms your content will be cherished every-time you post it. Your readers want new and you’ll be giving it to them. Just ensure your writing something interesting.
Sharing Curated Links — While using social media for marketing is a great way to leverage your own unique, original content to gain followers, fans, and devotees, it’s also an opportunity to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Curating and linking to outside sources improves trust and reliability, and you may even get some links in return. Use WordStream to choose the right keywords for your content.
Tracking Competitors — It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight. If your competitors are using a certain social media marketing channel or technique that seems to be working for them, considering doing the same thing, but do it better!
You will also explore more along the way and learn new stuff to gather information. Feel free to reach out for any queries and help related to Social Media Marketing services.