Digital Marketing

Email Marketing Hacks to Increase Your Click-Through Rate and Boost Sales

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Is email marketing dead? nope, it’s very much alive and performs much better than most of your ways to bring in traffic.

The word email brings you all the work you need to finish you from your outlook inbox right now. Currently, it’s all about getting this done via communication. Then they figured, hey we could get things done from our customers too! Let’s send them some work. And hence the power of Email Marketing was born. Email mkt is as simple as explained below.

If you’re using a free email id like Gmail, Yahoo, or AOL, look at the promotions tab right now. There are so many email marketing examples in the market to follow and use as successful test cases. It’s all about letting your users know what’s new and making them eager to click on your emails and take an action. You start seeing the results because of your marketing emails.

The Email Marketing Warm Up

Emails are one of the best sources for visitors and sales for your online business, but there’s an issue. As an email marketer, you send emails and no ones reading them, opening them, or even getting them. They could be going to people’s spam box. The first thing you need to know is, when you start sending people emails, you need to warm them up. If you have an email list of let’s say 100,000, and I’m going to the extreme, you wouldn’t want to just fire off and shoot off 100,000 emails right away.

Every email provider out there, Gmail, Hotmail, AOL, what they do is, if you send a ton of emails and people don’t open them up, your emails will automatically start going to people’s spam box. As you warm them up and you only start sending a few like 1,000, and then the next day, you start sending 3,000 or 4,000, and then from there, you send 10,000 then 15,000 then 20,000 then 40,000 then 60,000 and then maybe 100,000, what you’ll find is, you’ll be warming up these ISPs like the AOL’s and the Gmails. They’ll be more comfortable with your emails and they’ll be putting them in the inbox.

Have a look at the promotions tab that have emailed asking you to hurry up buy stuff or you’ll end up missing something. Those are big brands with a huge customer base creating an emergency so the email can be clicked and sold. Marketing emails tend to get ignored.

It is important that you have consent from your customers before you send them an email in bulk. These are called subscribers or customers who have opted to receive your emails. Emails may be the oldest method of marketing your brand but will continue to grow and be bigger with time.

The Subject Line Magic

The next thing you need to know is your email subject lines need to be casual. When you send people emails that are friends, use a casual subject line. You’re not always capitalizing every single word. You’re not that proper. That’s how it should be, because when you send someone an email with a casual subject line, they’re like, “Oh, this could be a friend, let me just open it.”

Email List Scrubbing/Filter

The third thing you have to do is scrub your email list. If you keep sending people emails that are opening it, eventually, these ISPs will be like, “Hmm, you’re sending all these emails to AOL but most of the people you’re sending emails to aren’t opening it, so we’re assuming that all your emails are spam and we’re just going to put all your emails in the spam box.”

If you take your emails and only send them to people who are opening, in other words, scrub your list. Marketing emailing works when you work smart.

Once a month, for all the people who don’t open any of your emails, assuming you’re sending out at least four or five emails. If you’re not sending out more than four or five emails, then you shouldn’t scrub your list once a month. You should scrub it after you send out four or five emails each and every single time. If you send out more than that within a month, then just do it on a monthly basis.

Text-Based Emails

This is very important, send text-based emails. When you send promotional emails, they tend to have images. Providers know this. That’s how you end up in the Gmail Promotions tab. When you send text-based emails, Google or Gmail is like, “Oh, cool, this could be a friendly personal email, so let me put this within the inbox.”

Sure, your text-based email will have some HTML, but it won’t have as much compared to those fancy, templated emails which are terrible for deliverability. Follow those four things and your emails will start going in within people’s inboxes. They’ll be opening them up. You’ll be getting more clicks and more sales. Best of luck with getting your emails delivered.

How to do Email Marketing yourself?

There are a million reasons why email marketing is important to your business and you see it only when you implement it. It’s not that easy, and it’s definitely not very difficult. You just need to understand the basics and the concepts of what you are doing. For starters, it’s illegal to send bulk emails in most of the countries from your domain name. You could be blocked for being commercial without the right licenses.

For e.g. if you’re selling cold drinks and you send emails to 5000 people that a new line of the cold drink is being launched – that is illegal because you’re licensed to sell cold drinks and that is your primary job and not send emails. This will be tagged as spam.

This is why you need email marketing done right. I haven’t heard of Jail Time for Spamming but your domain name will be categorized by most of the web scanners as malicious in their databases. Facebook, Twitter, and other social media won’t let you post or share your website links, etc. and so will google kill the domain authority which is essential for SEO, so no page ranking on Google. That is going to be more than Jail Time.

Email Marketing Done Right

This is where the Email Service Providers come in to picture. Their only job is to send emails and hence they acquire the licenses to do so as their primary job. There are various email marketing tools available in the marketing that have high popularity as serve well as email service providers.

This is required in order to send emails to a huge customer base. Every company has an audience to sell or cater to and hence has to have an email marketing strategy in place. This stage is planning for sales and website visitors and it also needs to be monitored. Here you get to define what the users will see, the call to action, and the content.

Email Marketing - JasonMascarenhas.com
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How Effective is Email Marketing 2020

There are different types of email marketing right from welcoming the customer to your website, to running promotions, newsletters, sales campaigns, etc. To execute your strategy you need to run an email marketing campaign. You need to decide which one goes when in order to keep the customers hooked up to your company. I’ll be doing a quick email marketing tutorial video that will give you an understanding of what this trade is important.

It is more effective than mobile marketing and serves as an important part of Digital Marketing and hence we need to be an expert in this area. Once you run the campaign, the statistics tell you the story about the effectiveness of the strategy. The customers basically give you the pulse of their current satisfaction with your company.

The best part of buying services from the email service providers is ready to send email marketing templates they make available with the plans. Without sweating much, you already have your type of email categorized. All you need to do is change the content and you’re ready to roll. The email marketing software not only does its job but also shares the results with you. This includes information like the number of times people opened your email and clicked the call to action, etc.

Mailchimp

There are various tools available in the market but one of the best email marketing software I came across was MailChimp. If you’re a beginner and want some practice around this trade, you have to get yourself a MailChimp login. They have a free plan where you get to send emails to up to 2000 people on your list after which you can follow the affordable MailChimp pricing to take this further. If you’re using WordPress for your websites, they already have the MailChimp API integrated with the plugin so all you have to do is install and connect.

I’m a fan so far because it does what it’s supposed to do for email marketing hence Mailchimp alternatives arent as big as this is. You would know what I’m talking about once you get yourself a MailChimp account. They probably researched well around silicon valley and the small businesses and hence figured it would be a great idea to launch MailChimp for startups where the free plan kicks in.

Not a lot of tools top the free email marketing tools category or even the best email marketing tools category on google at the same time. It continues to be the best email marketing software in 2020. So if you’re looking for bulk email marketing software in India or anywhere in the world, you know what to get.

If you need any further information related to Email Marketing, feel free to reach out to me or read my blog.

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