PUBG Banned. Finally. This all started when the Chinese started to act smart lately despite their Covid-19 act that has already troubled the world, they kept troubling India. As an off-border response, India decided to ban their apps.
I understand the attack as a Digital Marketer how important Off-Page SEO is. We already banned around 59 of their apps a couple of months ago and we included Tik-Tok at the time – as big as this PUBG hit. This time the number is 118.
Why is this a big hit to China?
PUBG Mobile is a huge game. It’s a popular game and competes with Fortnite which is evenly big. Co-incidentally, Fortnite is also in trouble with Google’s play store and Apple’s AppStore. In India alone, PUBG has 33 million registered users and on average, there are around 13 million daily users too. That’s a huge number. This includes me and my friends. What are we going to do with our lives? PUBG PC is equally famous.
The government of India creates economic trouble for China by blocking the 118 Chinese apps today. This decision was made amid tensions with China over the recent face-off in Ladakh. This step had to be taken in the interest of India’s sovereignty and integrity, defense and security as mentioned in the press release and it makes a lot of sense too.
Tencent, if you’ve played PUBG you’d know this name. It’s the first logo on the screen alongside another investor. Tencent Holdings Ltd owns PUBG Mobile and the game was among the top five games with 730+ million downloads. With the numbers mentioned, one can imagine the impact this ban will make on China and its developers.
We did give a reason. This is a punishment for acting weird lately and if you still continue to be weird, the action could get worse. Putting it formally, the Ministry of Electronics and Information Technology suggests the mobile game has been banned along with the other Apps because “they are engaged in activities which are prejudicial to sovereignty and integrity of India, defense of India, the security of the state and public order” under Section 69A of the Information Technology Act. Boom!
PUBG is free and was very popular as you could play it online with your friends. You had to fight the other 99 players online and survive till the end. The game was heavy a lot of users initially didn’t like that and ended up uninstalling to make space for other apps.
This issue was immediately fixed by the introduction of PUBG lite. A lighter version of the same game. It made a name for itself early on that last year even Prime Minister addressed to a mother concerning her teen study stress saying “Yeh PUBG-wala hai kya (Is he a PUBG player?)”.
Twitter has already started reacting to the PUBG Banned in India :
In June, the government banned 59 mobile apps including Bytedance’s TikTok, Alibaba’s UC Browser and Tencent’s WeChat, also citing security concerns. And now PUBG Banned.
This isn’t new to China. We’ve banned bigger apps in June. The list includes Alibaba’s UC Browser and Tencent’s WeChat apart from TikTok mentioned earlier. The reason provided at the time was security concerns and privacy impact. The TOS of these apps mentions picking your data and not letting you know what will be done with it. One of the reasons why GDPR came into act in 2018 for privacy protection. US, Australia, and other countries are also working on creating a privacy protection act based on those lines.
It makes sense too. In the Press Release, the ministry also mentions receiving a lot of complaints about improper usage of mobile apps and for stealing and transmitting user data to servers outside India. This becomes a clear violation of data and justifies the move we implemented.
“The compilation of these data, its mining, and profiling by elements hostile to national security and defense of India, which ultimately impinges upon the sovereignty and integrity of India, is a matter of very deep and immediate concern which requires emergency measures,” said the statement. Besides, there have been a series of clashes and showdowns in Ladakh with China in recent weeks. In June, 20 soldiers died for the country in a clash at Galwan Valley. China also suffered casualties.
The home ministry’s cybercrime center had also recommended blocking these “malicious apps”, the government said.
The statement referred to bipartisan concerns flagged by various public representatives in parliament and outside. It said there had been a strong chorus in the public space to take strict action against Apps “that harm India’s sovereignty as well as the privacy of our citizens”.
The list of banned apps released today also includes other games, online payment services, dating sites, and even selfie editing apps. The Chinese troops did try to attack us at the border of the South Bank of Ladakh’s Pangong Lake. They made another attack on 31st August and India was able to foil them during both these attacks.
Battlegrounds Mobile India is an online multiplayer battle royale game developed and published by Krafton. The game is exclusively for Indian users. The game was released on 2 July 2021 for Android devices and on 18 August 2021 for iOS devices. Wikipedia
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