Digital Marketing

The Difference between On-Page SEO and Off-Page SEO

On PageandOff PageSEO JasonMascarenhas.com

This is one question we all have when we come up with a website. In order to differentiate between on-page SEO and off-page SEO, we need to understand the techniques.

This article is a quick SEO tutorial to help you understand and be able to rank on Google. For starters, the SEO full form is Search Engine Optimization.

What is SEO and How it works

Let’s break this down and get to know the SEO meaning. Search Engines like Google, Bing, Baidu, Yahoo, Yandex, and other engines cannot bring all the results on the first page. Hence they use an algorithm that ranks the website results based on the most relevant query searched.

For example, if a user searches for a Hyundai i20 on Google.com – the most relevant website may not be the Hyundai but another blog who writes about cars and has mentioned more relevant information about Hyundai and other similar cars.

This is why SEO marketing becomes important. We make sure the website is well built and the design is perfect and the layout is done well. All these efforts will not matter if the On-Page SEO is irrelevant or doesn’t have a keyword to rank. Hence SEO becomes an important part of digital marketing.

When we speak about getting SEO done right, we’re mostly talking about On-Page SEO. And it makes sense because most of the information that needs to be corrected is right in front of us.

We run the website through different SEO tools and get the results to make changes on the website. Use tools like Moz, Ubersuggest, Ahrefs, and others to run an SEO audit and know where you stand and the errors you need to rectify on the website.

It may take up to a month or two or even more than that to rank on the search engines depending on how well you are optimizing your website for SEO.

Quick Tip: Create your content as much as possible for the users and for this kind of SEO google will reward you.

What is On-Page Optimization?

So how to do seo?

When it comes to On-Page SEO and Off-Page SEO, the first one easy to understand. If you’re using WordPress, the solution is right in front of you while you write. As an SEO company, it will make sense to build a tool of your own.

Using a plugin like Yoast will tell you what needs to be done in order to get your SEO green. Even if you do not use WordPress, your on-page optimization is determined based on your Keyphrase or the Keyword you want to rank with.

On-Page SEO and Off-Page SEO - JasonMascarenhas.com
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The items include making sure you have internal website links or your own links added to the content. Outbound links or links to the other websites that give a reference to the content.

You also need to make sure the Keyphrase is in the meta title and the subheading, introduction, and that it is not being re-used through the website.

The key phrase also needs to be repeated a number of times based on the number of words written in the article. The text length is the article also should have a certain number of words, usually 500-900.

The Meta title and the meta description have a word limit, so that needs to be taken care of. All images in the article need to have an Alt Attribute. This is to make sure the only accessibility guideline is followed and met.

Additionally, Page speed and load time can make or break the game. This sounds like a lot to do, but it’s all worth it in the end.

Once, you’re done with SEO on-page activities, run a quick rating check on Woorank or Seo site checkup. Basically, the on-page SEO check and audits to find out what was done right and what is yet to be achieved.

What is Off-Page SEO Optimization?

As the name indicates, this is any activity that happens off your website. You would not be working on your website optimization on off-page SEO but rather looking to market it outside.

There is no off-page SEO checklist or off-page SEO tools specifically. The biggest factor that leads to google gaining respect for your website is the backlinks. One of the key characteristics of On-Page SEO and Off-Page SEO.

The number of backlinks to your website and the better the quality – the higher will be the ranking. If popular websites with a good amount of traffic links back to your articles, search engine algorithms are build to recognize and appreciate that.

For off-page SEO backlinko is a good site to get trained. Once you register, they provide an on-page and off-page SEO ppt that works as your checklist.

Your website is assumed to have good quality content based on the number and quality of backlinks you have. The SEO off-page activities begin with this.

On-Page SEO and Off-Page SEO - JasonMascarenhas.com
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Domain Authority

This one is tricky and nothing much you can do about it. Now based on how your website has been optimized for search, your domain is provided with a score between 1-100. The higher the number, the better are your chances of ranking and so on.

Domain Authority is measured based on a few factors like the age of the domain name, the longer time you’ve had it the better it is.

The history of the domain name on what it used to be earlier in case there was a website, the number of backlinks, and the number of 404-page redirects on the website. Based on how you can improve the Domain Authority, the ranking will be improved.

What Else Helps?

Finally, we have social media posts that help you boost the number of clicks. This is not directly related to your page ranking. But your social media fans will make sure Google recognizes the fact that the website has visitors and is being shared with others and hence is a good quality website.

A single Facebook post can boost the amount of traffic you expect to the next level. If it doesn’t initially, you just need to optimize your post further and post it back.

Use tools like Buffer or Hoot-suite so can post everyday. This helps in both On-Page SEO and Off-Page SEO. Google+ is an additional social media not very popular but sharing links here will only make Google crawl it immediately.

There are also Off-Page SEO services provided on Fiverr. These guys make sure you get the right amount of traffic. Apply these Off-Page SEO techniques and you’ll see yourself ranking soon. Thank me later for this one.

Keep writing. Writing helps overcome others and get you more backlinks some times. Then run it through the SeoSiteCheckup website. Suppose you see an article about our Honorable Prime Minister Narendra Modi feeding a peacock on the google search – There are two ways to overcome that article. One is you write more than that person did.

If that dude has written 2000 words, make sure you write 3000 or more. Provide details and insights that nobody has thought about earlier. Google likes details because its users are looking for it. So it becomes a win-win for both of you. Make your post social and viral and backlinks will follow.

In a nutshell, On-Page SEO and Off-Page SEO work hand-in-hand to make your website get the best page ranking. You’re bound to find page SEO services but off-page optimization needs to be done by you.

Feel free to reach out for any assistance you need with regards to SEO. Also, read SEO Done Right! for more information on Search Engine Optimization and Ranking.

Ping me for a quick SEO course. Comment your issues and questions about On-Page SEO and Off-Page SEO in the section below or on my Facebook/Twitter/Instagram handle.

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