Digital Marketing

The Difference between On-Page SEO and Off-Page SEO

On PageandOff PageSEO JasonMascarenhas.com

This is one question we all have when we come up with a website. In order to differentiate between on-page seo and off-page seo, we need to understand the techniques. We make sure the website is well built and the design is perfect and the layout is done well. There is nothing wrong and then we jump to the main part – SEO or Search Engine Optimization.

When we speak about getting SEO done right, we’re mostly talking about On-Page SEO. And it makes sense because most of the information that needs to be corrected is right in front of us. We run the website through different SEO tools and get the results to make changes ON the website. And this is where most of us end up not ranking on Google and giving up early on. What we fail to understand or end up ignoring is, its a combination of both.

What is On-Page Optimization?

On-Page SEO is easy to understand. If you’re using WordPress, the solution is right in front of you while you write. Using a plugin like Yoast will tell you what needs to be done in order to get your SEO green. Even if you do not use WordPress, your on page optimization is determined based on your Keyphrase or the Keyword you want to rank with.

On-Page SEO and Off-Page SEO - JasonMascarenhas.com
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The items include making sure you have internal website links or your own links added to the content. Outbound links or links to the other websites that give a reference to the content. You also need to make sure the Keyphrase is in the meta title and the subheading, introduction and that it is not being re-used through the website. The keyphrase also needs to be repeated a number of times based on the amount of words written in the article. The text length is the article also should have a certain number of words, usually 500-900.

The Meta title and the meta description have a word limit, so that needs to be taken care of. All images in the article need to have an Alt Attribute. This is to make sure the only accessibility guideline is followed and met. Additionally, Page speed and load time can make or break the game. This sounds like a lot to do, but its all worth it in the end. Once, you’re done with seo on page activities, run a quick rating check on Woorank or Seo site checkup. Basically, the on page seo check and audit to find out what was done right and what is yet to be achieved.

What is Off-Page SEO Optimization?

As the name indicates, this is any activity that happens off your website. You would not be working on your website optimization on off page seo but rather looking to market it outside. There is no off page seo checklist or off-page seo tools specifically. The biggest factor that leads to google gaining respect to your website is the backlinks.

The number of backlinks to your website and the better the quality – the higher will be the ranking. If popular websites with a good amount of traffic links back to your articles, search engine algorithms are build to recognize and appreciate that. For off-page seo backlinko is a good to get trained. Once you register, they provide a on-page and off-page seo ppt that works as your checklist. Your website is assumed to have good quality content based on the number and quality of backlinks you have. The seo off page activities begin with this.

On-Page SEO and Off-Page SEO - JasonMascarenhas.com
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Next is the Domain Authority. This one is trciky and nothing much you can do about it. Now based on how your website has been optimized for search, your domain is provided with a score between 1-100. The higher the number, the better are your chances of ranking and so on. Domain Authority is measured based on a few factors like the age of the domain name, the longer time you’ve had it the better it is. The history of the domain name on what it used to be earlier incase there was a website, the number of backlinks and the number of 404 page redirects on the website. Based on how you can improve the Domain Authority, the ranking will be improved.

What Else Helps?

Finally, we have social media posts that help you boost the amount of clicks. This is not directly related to your page ranking. But your social media fans will make sure Google recognizes the fact that the website has visitors and is being shared with others and hence is a good quality website. A single Facebook post can boost the amount of traffic you expect to a next level. If it doesn’t initially, you just need to optimize your post further and post it back. Use tools like Buffer or Hoot-suite so can post everyday. Google+ is an additional social media not very popular but sharing links here will only make Google crawl it immediately. Thank me later for this one.

Keep writing. Writing helps overcome others and get you more backlinks some times. Then run it through the SeoSiteCheckup website. Suppose you see an article about our Honorable Prime Minister Narendra Modi feeding a peacock on the google search – There are two ways to overcome that article. One is you write more than that person did. If that dude has written 2000 words, make sure you write 3000 or more. Provide details and insights that nobody has thought about earlier. Google likes details, because its users are looking for it. So it becomes a win-win for both of you. Make your post social and viral and backlinks will follow.

In a nutshell, On-Page SEO and Off-Page SEO work hand-in-hand in order to make your website get the best page ranking. You’re bound to find on page seo services but off page optimization needs to be done by you.

Feel free to reach out for any assistance you need with regards to SEO. Also read SEO Done Right! for more information on Search Engine Optimization and Ranking.

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