In today’s digital age, having a website for your business is crucial for success. However, creating a website alone won’t be enough to attract potential customers to your business. To get free traffic to your website, you need to have a solid marketing strategy.
It not only increases your reach but also presents opportunities for conversions and growth. In this article, we will explore effective strategies on how to get free traffic online and maximize its potential. Whether you’re an affiliate marketer, a website owner, or a blogger, these tactics will help you attract targeted visitors to your platform.
- Optimize Your Website for Search Engines
One of the fundamental ways to get free traffic is through search engine optimization (SEO). By optimizing your website’s content, structure, and metadata, you can improve its visibility in search engine results. Conduct keyword research to identify relevant terms and incorporate them naturally into your content. Focus on creating high-quality, valuable content that meets the needs of your target audience.
- Leverage Social Media Platforms
Social media platforms are powerful channels for generating free traffic. Create engaging profiles and share compelling content related to your niche. Utilize relevant hashtags, participate in discussions, and interact with your audience. Encourage social sharing to expand your reach organically. Platforms like YouTube, Facebook, Instagram, and Pinterest can drive substantial traffic to your website or affiliate links.
- Engage in Content Marketing
Content marketing is an effective strategy for attracting free traffic. Create informative blog posts, articles, videos, or podcasts that provide value to your audience. Optimize your content with relevant keywords, incorporate visuals, and promote it across various channels. Guest posting on reputable websites and collaborating with influencers in your niche can further expand your reach and attract new visitors.
- Utilize Email Marketing
Building an email list is an invaluable asset for driving free traffic to your website or offers. Offer valuable incentives such as free ebooks, exclusive content, or discounts to encourage visitors to subscribe. Send regular newsletters and personalized emails to nurture your audience, provide relevant updates, and drive traffic to your website or promotional campaigns.
- Participate in Online Communities and Forums
Engaging with online communities and forums can help you establish yourself as an authority and attract targeted traffic. Join relevant groups and forums where your target audience is active. Provide valuable insights, answer questions, and share helpful content. Avoid blatant self-promotion and focus on building genuine relationships. Include a link to your website or blog in your profile or signature, directing interested users to visit your platform.
- Optimize for Local Searches
If you have a local business or target audience, optimizing your online presence for local searches is essential. Create a Google My Business listing with accurate information, including your address, phone number, and business hours. Encourage satisfied customers to leave reviews. Target location-specific keywords in your content and meta tags to attract visitors searching for local solutions.
- Collaborate with Influencers and Affiliate Marketing
Influencer marketing and affiliate marketing can drive significant free traffic to your website or affiliate offers. Identify influencers or affiliates who align with your niche and have a relevant audience. Collaborate with them through sponsored content, guest posts, or affiliate partnerships. Their endorsement and promotion can introduce your brand to a wider audience, resulting in increased traffic and conversions.
- Focus on Long-Tail Keywords
Long-tail keywords are more specific search phrases that have lower competition. By targeting long-tail keywords in your content, you can attract visitors who are specifically looking for what you offer. Conduct keyword research to identify long-tail keywords that align with your niche and create content around them. This targeted approach can help you attract quality traffic that is more likely to convert.
- Utilize Online Directories and Listing Platforms
Submit your website or business information to relevant online directories and listing platforms. These platforms categorize businesses based on their niche and location, making it easier for
- users to discover your website or business. Ensure that your information is accurate and up-to-date, including your website URL, contact details, and a compelling description. This can not only drive direct traffic from these directories but also improve your online visibility and search engine rankings.
- Create Engaging Visual Content
Visual content, such as images, infographics, and videos, can significantly enhance your ability to attract free traffic. Visuals are more likely to capture attention and be shared on social media platforms. Create visually appealing and informative content that aligns with your target audience’s interests. Optimize your visuals with descriptive filenames, alt tags, and relevant keywords to improve their discoverability in search engines.
- Participate in Guest Blogging
Guest blogging is an excellent way to tap into new audiences and drive free traffic. Identify authoritative blogs in your niche that accept guest posts and reach out to them with high-quality content ideas. When your guest posts are published, they expose your expertise and brand to a new audience. Include a link to your website or blog in your author bio to drive traffic from the guest post back to your platform.
- Regularly Update and Repurpose Content
To maintain a steady stream of free traffic, it’s crucial to regularly update and repurpose your existing content. Update outdated information, refresh headlines, and improve the overall quality of your content. Repurpose your content into different formats, such as ebooks, podcasts, or slide presentations, to reach new audiences and attract more traffic.
- Offer Valuable Freebies or Discounts
Everyone loves freebies and discounts. Offer valuable free resources, such as ebooks, templates, or toolkits, that provide solutions to your target audience’s pain points. Promote these freebies across different channels and require visitors to provide their email addresses to access them. This not only drives free traffic but also helps grow your email list for future marketing efforts.
- Collaborate with Other Websites or Bloggers
Collaborating with other websites or bloggers in your niche can help expand your reach and attract free traffic. Consider opportunities for guest posting, co-creating content, or participating in expert roundups. These collaborations can expose your brand to new audiences and drive traffic from their platforms to yours.
- Analyze and Optimize Your Traffic
Lastly, it’s essential to monitor and analyze your traffic to identify what strategies are working and what needs improvement. Utilize analytics tools to track website traffic, user behavior, and conversion rates. Identify the sources of your free traffic, the keywords driving visitors, and the most engaging content. Use this data to optimize your strategies, double down on what’s working, and make informed decisions to further increase your free traffic.
Attracting free traffic requires a combination of strategic planning, optimization, and consistent efforts. By implementing the tactics mentioned above, you can maximize your online visibility, drive targeted visitors to your website or affiliate links, and ultimately achieve your business goals. Remember to stay proactive, adapt to changes, and continuously refine your strategies to stay ahead in the ever-evolving digital landscape.
Table of Contents
Get Free Traffic from Medium
The first strategy I have for you is to post on Medium. You’re probably wondering, Medium, how is this advanced strategy? Well, let me break down a few things.
First of all, Google doesn’t penalize for duplicate content. So whatever you post on your site, you can post on other sites as well.
But what you need to do is not just take your whole article and post it on Medium, I want you to post the first four, or five paragraphs on Medium, have them, then click to continue reading link, and that link goes back over to your site, and then when they land on your site, show a popup or a content upgrade which collects their email address.
That way, when you release more new content, you can send out an email to those people. They’ll continually keep coming back to your site and that’ll help build up to get free traffic. But the key isn’t just to post the whole article on Medium. It’s to post the first few paragraphs and get them to keep coming back to your site.
Without that, you’ll find you won’t get those email addresses, which then will make it hard to then get people back to your site or continue to get free traffic. If you have an online store, you will know now how to get free traffic to your store
Now Medium, on the other hand, the reason I want you to post on Medium is even if you don’t have a big following posting on Medium, it spreads throughout the whole Medium community so you can pick up visitors from their site, and because you have a Click to continue, assuming your article is amazing, you’ll get free traffic to your site, and because you’re also collecting emails, you’ll notice that you can keep getting traffic back as you publish more and more content.
Start Posting On LinkedIn
The second strategy I have for you is to post full articles on LinkedIn. And, again, you’re probably thinking, Hey, posting full articles on LinkedIn? What’s the purpose of that?
I found that on LinkedIn, if you only post a few paragraphs, kind of like the strategy that I told you on Medium, and tell people to go back to your site, it’s not as effective. It used to be years ago, but now people want to stay on LinkedIn and all these social sites like Facebook, and LinkedIn.
They want to keep people on their own social platforms. So what we tend to do now, and this works extremely well on LinkedIn, is you post the whole article on LinkedIn, and then you create a cheat sheet.
So the cheat sheet could be seven ways to do x, y, and z, or here’s a, I don’t know, cheat sheet that breaks down these tactics in a visual way.
Think of whatever you can do in a visual way that makes it easier for people to understand the content that you just published on LinkedIn and tell people at the end of the article Hey if you want the cheat sheet or if you want step-by-step instructions on leveraging this, click here, and each of those tactics tips will go back to your article. But we found that it only works extremely well if you post visual content.
So, if you’re giving tips in your article on LinkedIn like seven ways to boost your traffic, and you end up breaking on tactic one, here’s how to use Pinterest search.
If you then have a visual infographic and you’re linking to that and it’s back on your site, it’s a great way to get people back to your site because you can let them know on LinkedIn, and people will click too for that because they love visual ways that give them step-by-step instructions versus having to readjust plain text.
But, again, if you just use LinkedIn and post a few paragraphs to get them to go back to your site, it’s not as effective as it is with Medium because LinkedIn wants more people to stay on their site. All you need to be bothered about is how to get traffic to your website fast.
The medium may change in the future, but for now, with Medium, you can do just a handful of paragraphs and then get people to go back to your site.
Also, check out how to get unlimited free traffic to any affiliate link.
Podcasts to Get Free Traffic
The third tactic I have for you to get free traffic is to be a guest on other people’s podcasts. Now, you probably are like Hey, I’m a nobody, no one is going to have me on their podcast. That’s wrong. You are someone. You know something that other people don’t. You’re skilled in at least one thing. If you don’t believe me, ask one of your closest friends.
They’ll tell you what your best skillset is. But I don’t want you to just hit people up and say Can I be a guest on your podcast? That doesn’t work too well.
What you need to do is hit people up and just get a quick quote for them, and this quote would be for an article that you’re writing, a blog post. Let’s say you’re writing a blog post on dog food and this expert knows all about nutrition for animals.
Getting a quote saying Hey, can I quote you in an article? I’ll link it out to you. People will be like Yeah, sure. I want you to start doing that with people who are not only experts but are experts that have podcasts.
When you do that, you’ll notice that when you get a handful of experts, they’ll notice on your site they’ll be featured with other experts, and then when you email them being like Hey, so and so, just featured you on this article, you know, I put the quote that you just gave me, feel free and share, a lot of them will end up sharing your content.
And then as an exchange or a favor – go back to some of those people a month or two later and ask them if you can be featured on their podcast where you want to share something that’s insightful.
Someone will say no, someone will say yes, and that’s okay. Or another simple thing you can do is you can just ask them to talk about your content on their podcast. So if you have some interesting data, if you have some interesting stats, that’s another way to get on their podcast.
They can reference it and you will claim free traffic. And people would be much more receptive because they’ll see the other influencers are on your site and they’re also sharing your content.
The fourth strategy I have for you, and it’s a little bit similar to the last one but it has a bit of a different twist, it’s expert roundups. I used to get so many of these back in the day and I used to do it, to other people, as well, and then people started doing it to me. This is also how to get free traffic to affiliate links.
And the cool part about expert roundups is it doesn’t matter if you have one visitor or a thousand visitors, when you do an expert roundup and you end up asking people for input on one tactic, let’s say I did the expert roundup with all these other marketers and I say share your number one Instagram hack.
And they all list them out. They’re all willing to share the content after, they’re all willing to push it, they’re all willing to publish it, they’re all willing to link to it, maybe not all, but a portion, and you’ll find that your traffic just skyrockets. But here’s what’s interesting.
Another twist to expert roundups is after you start doing a few expert roundups, what I love doing is creating the ultimate list, the top 100 nutrition blogs, the top 100 marketing blogs, whatever is in your space, and then creating badges.
You can go to Fiverr, and pay someone to create a badge like a top 100 marketing blog by x, y, and z. And you’ll also find that people will start showcasing these on their site and they’ll leave a link for you.
This is much more effective when you do the expert roundups first because when you do the expert roundups first, you’re already building rapport with some of these influential people who have popular blogs. So then when you do a list of all the top blogs, you already have a relationship with them.
They’re much more likely to share the articles, put a badge on their site, and get free traffic from their site back to yours on a consistent basis. The fifth strategy I like using is leveraging contests or giveaways. But the key isn’t just to do a giveaway and be like Hey, I’m giving away these items, click here to apply, and share it on the social web.
That doesn’t work as much as when you get people to do certain things. For example, in contests and giveaways, you can do a point-based system. So you can do you get five points for sharing this on Twitter, another five for sharing this on Facebook, another five entries or points for sharing this on Instagram, you get 20 points if you blog about it, and people can get all these points by doing these things.
You can even give them referral links and be like for every person that signs up to your referral link, you’ll also get five extra entries or points.
So by making it viral, that’s when contests and giveaways work. If you just do simple stuff like Like and Share This and Comment, doesn’t work as well. You need a point-based system in which the more they do, the more people they refer, and the more entries they get, and it’s just ever-expanding.
And then whoever randomly, right, you can do it with five people, 10 people, whatever it may be, just at random, whoever wins, they get x, y, and z prizes or services or whatever it may be.
But the key is if you want the most amount of free traffic, it has to be done in a way where the more they promote, the more people they get to sign up for these contests and giveaways, and the more entries they receive.
The Give And Take Relationship
Another strategy I love using OnePress Social Locker. This is a plugin. Especially if you’re on WordPress, you got to use it. What this does is you can lock certain things on your site and people have to share the content to get access to content upgrades or more content.
You can make it pretty flexible. But the thing I love about this strategy is if someone’s already reading our article and they’re 3/4 down and you’re blocking certain things off and if they want to get that, they got to share your content, or you have an ebook, they got to share to get it. That’s a great tactic.
A lot of people are like let me get a name and email. Well, most of the time when you send out an email to people, it just goes into their Spam folder or the other inbox. But, getting them to share your content right away to get access to this bonus material, that’s a great strategy to generate more traffic.
And it’s consistent and it’s instant. And yeah, you’ll find that a lot of people that share your content don’t have a lot of Twitter followers, but when you get that volume of them sharing on Twitter or Facebook, a small portion will have a good following and they’ll add up and I’ll create a snowball effect where more and more people continually see your content. Last but not least, I want you to repurpose your content through live video.
You’re probably thinking, How am I going to get traffic from the live video? When someone’s watching a video, they’re more engaged than at any other time.
So if you take your text-based content, you take your content, you’re releasing on the podcast if you’re not even doing any of those but you’re seeing content topics that are really popular out there that you want to discuss and you create live videos, and here’s the beautiful part:
You can go live on Facebook, YouTube, Twitter, Instagram, and even LinkedIn all at the same time.
So when you start going live on all of these sites and you’re discussing different tactics and strategies, and you tell people, Oh, if you want this, go to this url.com or go to my site for this, or go to this site for that, people will start going over to these sites.
Not only can you get traffic but you can also pitch people on your products, and your services, and you’ll also generate sales. It’s one of my favorite strategies because, again, you may not produce the highest amount of traffic from this strategy, but the people who go through, they’re much more likely to convert because they’re super engaged than someone who just reads it, tweets, and clicks versus somebody who’s watching a seven-minute live video and then going and heading over to your site.
So, those are the strategies that I love using to get free traffic. If you need more help on how to get traffic on a website in India, check out my ad agency Jason Mascarenhas Digital.