The Digital Marketing future is a never-ending discussion. This is because of its dynamic nature. Every business wants to be ahead of their competition and hence will make changes to their methods. This brings in new trends to shine and for others to learn. Let’s talk about the future of digital marketing 2021.
When it comes to digital marketing the future is going to be unpredictable. Everything’s changing in 2021. According to Comscore, half the searches in 2021 will be voice search. Facebook reach, continually going down. Instagram reach, LinkedIn reaches, all starting to go down as well. Stories, everyone’s doing stories. Going live, everyone has live now.
The future of digital marketing and commerce pic.twitter.com/jr2DJOBTYv— Vala Afshar (@ValaAfshar) September 23, 2020
Mentioned below are the digital marketing future trends :
Video Reach Will Drop
Video Reach will dramatically drop. Everyone is doing youtube videos, Instagram videos, Snapchat videos, heck, what people are doing now is they’re shooting one video like I am, like the one you’re watching, and will cut it up into bite-size pieces, put it on LinkedIn, Instagram, Facebook, YouTube, it goes everywhere.
Everyone has figured out that video is an amazing form to connect with people, which is why everyone’s doing it. The prospect of digital marketing in India is going to have a lot of surprises.
Solutions – Multicast And Engage
Even though everyone doing videos, that’s fine, you can’t do much about that, but what you can do is create more videos by focusing on just creating one video that works for all platforms. And when you’re doing this, you can also go live too.
So when you’re doing the videos and you go live, you’ll also notice that you’ll get more engagement, and because you’re live, they want to push it out, complete with the TV channels, right?
Facebook even has contracts with some of the sports networks, same with like the YouTubes of the world. So what they’re doing is when you go live, because they want to compete with television, they’re going to push it out to all your subscribers, everyone on their platform.
If you engage with them, you’ll get way more reach. and then when you release recorded videos that aren’t live, you’ll notice that they’ll get more love and more spread because you’ve been doing live videos at least once a month.
Infographics Take Over
Bite-sized educational interactive content is rising really fast. So, if you look at things like infographics, they are a really long visual where you just keep scrolling and scrolling and it ends up breaking down what that subject is all about.
Such as, an infographic can teach you how to do SEO. But what’s working really well, and this will continue to work well in the future is bite-size educational content. The video will make a huge impact when it comes to the future of digital marketing in India 2021.
A good example of this is my Instagram page. You’ll notice that I have pictures that’ll teach you how to do things like boosting your email marketing, and you just keep swiping right. In each image, I give you a one-sentence overview of what you can do to maximize your traffic.
And that example that I’m using on Instagram works extremely well. It works so well that each of those images gets roughly 50% shares. In other words, if I get 2000 likes, I’ll get another 1000 shares from those bite-size educational informational pieces. So copy what I’m doing on Instagram, it works that well.
Search Traffic Decrease On Mobile
On mobile devices these days, there are more search snippets that are visible. This is going to cause your mobile traffic to decrease. According to Merkle, total visits produced by organic search traffic fell 6% year-over-year in Q2 of 2019.
As I go through $GOOG $FB & check trends in global / U.S. ad spend, traditional/ digital, mobile, search, social media etc. I have come across a lot of resources. Most are free. Hope this helps. (thread) 1/N— FMV (@Find_Me_Value) April 27, 2020
1. Merkle – used by Goldman / eMarketerhttps://t.co/ErBAVt8TFr
But mobile is the one that getting hit the hardest, where visitor growth has dropped from 13% in Q1 of 2019 to 5% in Q2 of 2019. So, you’re just like, hey wait, my mobile traffic is going to drop, what should I do? Well, voice traffic is increasing. This is going to be the digital marketing future scope in India.
So what I want you to do is use structured markup on your site, which will help you get the rich snippets and in return will help you get more voice search traffic. This will help combat the decreasing mobile organic traffic.
More Of Google Search
Google is going head-to-head with Amazon. There’s now a Buy Now on Google. You can buy it without even going to the e-commerce website. Google’s going to be testing out more of these things to keep people on Google and making a purchase.
Well don’t think of this as a bad thing; you could actually adapt to Google’s changes and generate more sales and traffic and leads.
For example, with some of the programs that they’re testing out, you can actually even generate a lead on Google without driving people back to your site.
Let’s say you’re in the mortgage industry. You can actually generate a lead on Google. The same goes for buying on Google with e-commerce stores. You can sell your products directly on Google without people having to go to your website, which can also increase your revenue as well.
Now, this is important because according to Jumpshot, 49% of all searches performed on Google result in no click. That means if you’re not adapting to these changes, you’re not going to get as many sales or leads.
Influencer Marketing Budgets
We all thought what next? when Instagram was bought by Facebook. They didn’t stop there, the plan was to improvise and create more influencers and look around you now. The digital marketing future was planned then and is already planned for years to come.
Right now, social engagement is continually going down. According to the analytics firm – InfluencerDB – it was revealed that influencer engagement rates are nearing all-time lows. In other words, if influencers aren’t getting as much engagement, they can’t charge as much because there’s not as much of an ROI.
If a brand reaches out to you in the next few weeks with unpaid collabs, simply respond by telling them "Due to the holiday season, I do not have the capacity for unpaid partnerships. Below you will find my rates for the requested deliverables."— Brittany | Influencer Marketing + Social Media (@MissBeeBright) November 18, 2020
So the way you want to combat this is don’t pay influencers as much money, but find more and more influencers and go after quantity. This will help you still generate good sales from influencer marketing.
Social Media Stories
Everyone’s doing stories these days. People even unfollow stories they don’t care to engage with.
Snapchat, Instagram, and Twitter when i post the same fye picture to each story pic.twitter.com/LLhhkeHC1E— MemeGod (@MemeGod47xxx) November 18, 2020
So, if you want to do really well on platforms like Instagram, you’re going to have to do something called close friends where you got to entice people to join your close friend group in exchange for exclusive content that way they see it your stories go out there, and you get the engagement that you want.
Online Shopping will be more adaptable. For example, you can buy on Google. You can shop the Look Pins on Pinterest and you’re going to even see things like virtual reality come into a place where I and my buddies may have a virtual reality experience together where we’re like in a mall setting or store setting and we can buy products.
It already sounds exciting when we think about the digital marketing future in India. Businesses like JIO, TATA, and Adanis of the world will take full advantage of this. There could be more but what I’ve shared are the top digital marketing trends 2020.
You’re going to start seeing more of these things come to fruition in the upcoming months and years. So if you adapt to it – great. If you don’t – well, you’re going to be passed by. You need to be in touch with digital marketing future scope.
Here’s a quick giveaway for reading and sharing this article on digital marketing future. It’s called the future of digital marketing 2020 pdf written by Ramya Lakshmi Narayanan. She’s a cool researcher and writes mostly about these topics.
These were my views about the digital marketing future. If you think I’ve missed any points. Please feel free to add them in the comments section. Do subscribe for more of these.